The Rise of Subliminal Audio for Self-Image and Confidence

Mon, 04 May 2026 14:41:00 +0200

A growing number of young women are turning to subliminal videos on TikTok and YouTube to improve their appearance and boost self-confidence. These videos often feature distorted audio affirmations, ASMR elements, or visual montages of attractive people, which creators claim can be internalized subconsciously to manifest physical changes or other life improvements. While men have historically engaged in extreme 'looksmaxxing' practices, these subliminal techniques appeal to women seeking less invasive self-enhancement. Users like Kyla and Nana report personal transformations, ranging from weight loss to improved self-esteem, and some integrate subliminals into daily routines or sleep schedules. Creators also use scientific concepts like neuroplasticity, theta frequencies, and repetition to explain potential effects, though neuroscientists caution that actual behavioral or physical changes are unlikely. Despite this, many users find them psychologically beneficial, treating subliminals