Zaha Hadid Architects’ Pavilion 'Origin' Debuts at Milan Design Week 2026

Sat, 02 May 2026 12:42:00 +0200

Origin, a pavilion designed by Zaha Hadid Architects and commissioned by Audi for Milan Design Week 2026, stands in the courtyard of a former 16th-century seminary, creating a striking visual contrast between contemporary architecture and historic surroundings. Its matte titanium exterior interacts with natural light throughout the day, causing shifting shadows and an ever-changing perception of its form. While the structure itself remains static, its sinuous curves and restrained elegance captivate the viewer, drawing attention before the mind can fully process the design. The pavilion exemplifies how exceptional architecture can evoke curiosity and emotion, encouraging observers to engage visually and intellectually. This installation is a testament to Hadid’s enduring influence and her ability to blend sculptural form with functionality. It also reflects Audi’s ongoing support for innovative design in public exhibitions, enhancing the dialogue between architecture, technology, and a