ChatGPT Images 2.0 Sees Strong Adoption in India With Modest Global Growth

Fri, 01 May 2026 12:40:00 +0200

OpenAI's ChatGPT Images 2.0, launched last week, has quickly become popular in India, emerging as the largest user base for the new image-generation feature. The upgrade allows for more complex prompts, detailed visuals, and accurate text rendering in multiple languages, including non-Latin scripts like Hindi and Bengali. Indian users are primarily leveraging it for personal self-expression, creating stylized portraits, avatars, fantasy-themed images, photo restorations, and creative formats such as tarot visuals and fashion moodboards. While Sensor Tower data shows an 11% week-over-week increase in global app downloads, overall engagement metrics remained modest with only about 1% growth in daily active users and sessions. Similarweb reported a 1.6% rise in global web traffic. Sharper spikes occurred in other emerging markets like Pakistan, Vietnam, and Indonesia, with download increases reaching up to 79%. In India, approximately 5 million downloads were recorded during the launch we