Examining the Ethics of Child Influencers and Momfluencer Culture

Thu, 16 Apr 2026 10:07:00 +0200

The article explores the controversial world of 'momfluencers'—mothers who document their parenting lives on social media, often featuring their children. Journalist Fortesa Latifi’s book 'Like, Follow, Subscribe: Influencers and the Cost of a Childhood Online' investigates the ethical and psychological implications of this practice. Latifi highlights extreme cases, such as parents promoting menstrual products using their daughters' first periods and posting content where children are sick, sad, or in intimate family moments, raising concerns about consent and exploitation. The article also delves into how conservative and religious families, particularly Mormon influencers, dominate family content online, leveraging large families and traditional gender roles to maintain a strong online presence. While some children benefit from or even enjoy participating in social media, others experience significant negative consequences, including strained parent-child relationships and going no-c