TikToker launches campaign for public-backed Spirit Airlines revival after sudden shutdown

Mon, 04 May 2026 07:42:00 +0200

Over the weekend, Spirit Airlines abruptly ceased operations, canceling all flights and laying off 17,000 employees, leaving passengers confused and stranded. The airline, known for its low fares, sparked an unusual response from social media. Hunter Peterson, a voice actor frustrated with frequent flying experiences, posted a TikTok suggesting that Americans could collectively buy the airline by contributing the equivalent of a Spirit fare. Termed “Spirit 2.0: Owned by the People,” the campaign quickly gained attention. Within hours, a website was created, and by the next day, 36,000 individuals had pledged nearly $23 million. However, these pledges are non-binding, and the actual cost of purchasing and relaunching an airline is in the billions. Peterson has openly acknowledged the humorous and symbolic nature of the effort while inviting professionals like aviation lawyers and PR experts to join him. The viral campaign highlights both public fascination with airline ownership and the