Filippo Berio boss accuses UK supermarkets of slow price cuts on olive oil

Wed, 15 Apr 2026 12:09:00 +0200

The UK managing director of Filippo Berio, Walter Zanre, has accused supermarkets of not passing on recent falls in wholesale olive oil prices to shoppers, saying stores are effectively using the situation to expand their margins. He told Sky News that the business has cut its own prices twice in the past year, yet many retailers have been slow to reflect those reductions at the till, which he describes as almost like ‘taking the mickey’ out of customers. A standard 500ml bottle of Filippo Berio has dropped from around £10.50 at the start of 2025 to about £7.50, but remains well above its roughly £3.75 price in 2022. Zanre argues that consumers have shown they are willing to pay high prices, which has led some retailers to keep margins wider rather than quickly restoring better value. In response, the British Retail Consortium stresses that grocers work hard to pass on savings where possible and that olive oil, like many everyday goods, allows shoppers to compare brands and switch to c