WhatsApp tests paid ‘Plus’ subscription with customization and premium features

Wed, 22 Apr 2026 07:25:00 +0200

WhatsApp is preparing to introduce a paid subscription tier called ‘WhatsApp Plus,’ signaling Meta’s broader strategy to diversify revenue through premium services across its platforms. The feature has already appeared in the latest Android beta version of the app, where a limited number of users can test the new offering ahead of a wider rollout expected to include iOS, Mac, and other platforms.

According to reports from WABetaInfo, the subscription is priced at approximately $2.99 per month, with some European users seeing a price point around €2.49. While still in testing, the subscription provides insight into how Meta plans to monetize WhatsApp beyond its traditionally free model.

The WhatsApp Plus tier focuses primarily on personalization and enhanced user experience rather than core messaging functionality. Features include access to premium stickers, the ability to customize the app’s appearance through themes and custom icons, additional pinned chats beyond the current limit