Marc Lore Plans AI-Driven Platform for Launching Virtual Restaurants

Wed, 06 May 2026 15:51:00 +0200

Marc Lore, a seasoned entrepreneur behind past ventures acquired by Amazon and Walmart, is spearheading a new AI-driven project called Wonder. Central to this initiative is Wonder Create, a platform designed to let anyone create and launch a virtual restaurant brand in under a minute. Users can input the type of restaurant they want, and the AI will generate the name, branding, menu, pricing, health information, and even recipes. These virtual restaurants operate from Wonder’s network of tech-enabled kitchen locations, currently at 120 and projected to grow to 400 next year. These kitchens are not traditional restaurants; they function as 'programmable cooking platforms,' capable of running multiple restaurant concepts simultaneously using robotics and automated cooking technology. Lore emphasized that automation will increase meal production capacity without necessarily reducing staff numbers. Wonder has also acquired Spice Robotics, which produces automatic bowl-making machines, and