Users Express Concerns Over Match Group Investment in Sniffies

Wed, 29 Apr 2026 04:52:00 +0200

Sniffies, a cruising app popular among men seeking discreet and casual encounters, has received a $100 million investment from Match Group, the parent company of Tinder and Hinge. While the deal provides Match with a large minority share and the option to acquire full ownership later, it has sparked apprehension among Sniffies’ users, who fear the app could lose its niche, independent character. The platform has long catered to a specific segment of the gay community, emphasizing anonymity and sexual liberation without requiring profiles or photos. Users have expressed concerns that corporate influence could lead to 'straightification,' commercialization, and changes in data handling or community dynamics. The founder, Blake Gallagher, assured that the investment aims to strengthen trust and safety, expand the network, and improve the product while maintaining user privacy. Still, some users remain skeptical due to Match Group's past controversies regarding data privacy and monetizatio