Flipkart and Amazon Expand Aggressively, Increasing Competition in India’s Quick Commerce Market

Sun, 12 Apr 2026 08:00:00 +0200

India's quick commerce market is experiencing rapid growth, driven by rising consumer demand for fast deliveries. Flipkart, owned by Walmart, entered the sector later than local competitors like Blinkit, Swiggy, and Zepto, but has rapidly expanded to over 800 dark stores, aiming to double this number by the end of 2026. Flipkart’s strategy includes extending its reach beyond major cities, with small towns now contributing 25–30% of its quick commerce orders. Amazon, which joined the market shortly after Flipkart in late 2024, has also been expanding, with around 330–370 operational dark stores. The intense competition and aggressive pricing strategies by large players are putting pressure on smaller startups, causing challenges in profitability and prompting strategic reassessments. For instance, Swiggy faces a “growth-versus-profitability deadlock,” and Blinkit and other startups are experiencing declining share values. Analysts predict that the sector may see consolidation as the lar