Google and Fitbit revive minimalist tracking with new screenless fitness band

Tue, 14 Apr 2026 09:06:00 +0200

Google is developing a new Fitbit fitness tracker that abandons screens entirely, signaling a return to the minimalist philosophy that defined Fitbit's early success. Revealed through a teaser video featuring brand ambassador Steph Curry, the upcoming device appears to follow the growing trend toward discreet, data-focused wearables like the Whoop bands and Polar Loop. The report suggests this move could restore Fitbit's identity as a maker of simple activity trackers, rather than competing directly in the smartwatch market dominated by Apple and Samsung.

Before Google's acquisition, Fitbit was known for easy-to-use trackers such as the original 2008 clip-on model and later the Fitbit Flex wristband, both packing minimal interaction features. Over time, Fitbit shifted toward touchscreen smartwatches like the Versa series, which only achieved moderate success. Since incorporating Fitbit’s technology into Pixel Watches, Google has gradually phased out Fitbit’s own smartwatch line.

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